The ten percent cashmere content makes this warm knitted hat pleasantly soft. The remaining 90 percent is wool. The hat is made with a distinctive ribbed knit pattern and comes with a wide turn-up, which increases the warming effect.

Bensheim, otherwise better known for its historic buildings, good wine and sheltered location on the slopes of the Odenwald, is the home of the Pure Pure label. And perhaps it is the proximity to and daily contact with nature that has inspired the Pure Pure philosophy. In any case, the name says it all: the products should convey pure joy when worn and the materials from which they are made are purist in the sense of naturally pure. The company also focuses on corporate responsibility beyond its own production: Pure Pure is a member of the cross-industry Bundesverband Nachhaltige Wirtschaft e.V., a business association that promotes climate protection, resource efficiency and diversity in the economy.