Originally, the Nickituch was work clothing. Thus, in earlier centuries it was first worn by craftsmen and farm workers, which in the course of industrialization in the 19th century also adopted factory workers. In the 20th century, it was discovered by fashion and experienced several surges of popularity, especially in the 1950s and 1970s. Even in the 21st century, the popularity of the nicki scarf continues unabated. Here comes one made of pure silk. It features a closely set printed dot pattern, displays a solid color border and is hand-rolled all around.

New Must is a textile company founded in 2012 and based in Como, just under 50 kilometers from the fashion capital of Milan. It specializes in accessories—scarves, stoles, and shawls. The winter collection primarily features wool and cashmere, while the summer collection uses silk, cotton, and linen. Above all, the brand is defined by its visible and tangible commitment to artisanal design and quality.