Originally, the Nickituch was work clothing. Thus, in earlier centuries it was first worn by craftsmen and farm workers, which in the course of industrialization in the 19th century also adopted factory workers. In the 20th century, it was discovered by fashion and experienced several surges of popularity, especially in the 1950s and 1970s. Even in the 21st century, the popularity of the nicki scarf continues unabated. Here comes one made of pure silk. It features a closely set printed dot pattern, displays a solid color border and is hand-rolled all around.

New Must is a textile company founded in 2012 and based in Como, barely 50 kilometers from the fashion capital of Milan. It stands for accessories - scarves, stoles and shawls - made from natural materials. Wool and cashmere are the main materials used in the winter collection, while silk, cotton and linen are used in the summer collection. In addition to the use of natural raw materials, New Must focuses on compliance with all European ethical and environmental standards, because respect and recognition of the value of human labor is literally a must for New Must. And above all is the visible and tangible demand for artisan design and quality.