Privacy Information
of Manufactum GmbH, Hiberniastraße 5, 45731 Waltrop, Germany, last updated: 1/7/2025
Since 25 May 2018, the uniform requirements of the EU General Data Protection Regulation (GDPR) have applied throughout Europe in the area of data protection. In the following privacy information, we inform you about the processing of personal data by Manufactum GmbH, Hiberniastraße 5, 45731 Waltrop, Germany ("Manufactum", "we" and/or "us") in the context of your use of our websites accessible at www.manufactum.dk ("website(s)") and our applications in accordance with the GDPR and the Federal Data Protection Act (BDSG).
Please read our data protection information carefully. If you have any questions or comments about our data protection information, please contact us at behling@buse.de
Content:
1 Name and contact details of the controller
2 Contact details of the data protection officer
3 Purposes of data processing, legal bases and legitimate interests pursued by the controller or a third party, as well as categories of recipients and origin of the data
3.1 Accessing our websites / applications
3.1.1 Log files
3.1.2 Cookies, tracking, social media plugins
3.2 Initiation, execution and/or termination of a contract
3.2.1 Data processing upon contract conclusion
3.2.2 Use of data for fraud prevention purposes
3.2.3 Transfer of data to transport service providers
3.2.4 Processors
3.2.5 Securing credit card payments / 3D-Secure
3.3 Data processing for advertising purposes
3.3.1 Postal advertising (including online advertising)
3.3.2 Newsletter and analysis of your usage behaviour
3.3.3 Email advertising for similar goods and services
3.3.4 Competitions
3.4 Online presence and website optimization (using cookies) including consent
3.4.1 Cookies - General information and consent requirement
3.4.2 Options for intervention / browser settings
3.4.3. Consent to the use of individual online services / the collection of tracking data
3.4.3.1 Onsite targeting
3.4.3.2 Consent for Meta retargeting (Website Custom Audience)
3.4.3.3 Consent for Pinterest retargeting (Pinterest tag)
3.4.3.4 Consent for Google Analytics
3.4.3.5 Consent for Google Remarketing
3.4.3.6 Revocation of all consents
3.4.4 Further processing of tracking data for legitimate interests
3.4.4.1 Manufactum internal tracking
3.4.5 Objection / opt-out option
3.5 Customer account / user account
3.5.1 General information on the customer account
3.5.2 Protection of the customer account
3.5.3 Warning about spoofing, spam and phishing emails
3.6 Contact
3.7 Applications
3.8 Origin of data
4 Recipients inside and outside the European Union
5 Your rights
5.1 Overview
5.2 Your rights in detail
5.3 Right of objection
5.4 Right of withdrawal
6 Duration of storage
7 Automated decision-making, including profiling (Art. 22 GDPR)
8 No obligation to provide your data
1. Name and contact details of the controller
This data protection information applies to data processing by
Manufactum GmbH
Hiberniastraße 5
45731 Waltrop
Germany
E-Mail address: info@manufactum.dk
Manufactum is represented by its Managing Directors, Alexander Peters and Kai Steffan
2. Contact details of the data protection officer
You can contact our Data Protection Officer at the following contact details:
Prof. Dr. Thorsten B. Behling
BUSE Rechtsanwälte Steuerberater PartG mbB
Berliner Allee 41
40212 Düsseldorf
Germany
Email address: behling@buse.de
3 Purposes of data processing, legal bases and legitimate interests pursued by the controller or a third party as well as categories of recipients and origin of the data
3.1 Accessing our websites / applications
3.1.1 Log files
Every time our websites/applications are accessed, information is transmitted by the respective internet browser of your device to the server of our website and temporarily stored in log files. The data records stored in this process contain the following data, which are retained until automatic deletion:
- Date and time accessed
- Name of the accessed page
- IP address of the requesting device
- Referrer URL (URL of the page which directed you to our website)
- Data volume transferred
- Loading time
- Product and version information of the browser used, your operating system, and the name of your access provider.
The legal basis for processing this data is Art. 6 (1) (f) GDPR. Our legitimate interest arises from
- ensuring a smooth connection setup,
- ensuring convenient use of our website/application,
- evaluation of system security and stability.
This information does not enable us to, nor do we attempt to identify you directly. You can object to the processing of your personal data in our legitimate interests at any time as defined in sec. 5.3.
Data is stored and automatically erased after achieving the specified purposes. The standard retention periods for deletion are determined according to the criterion of necessity.
3.1.2 Cookies, tracking, social media plugins
We use so-called cookies, tracking tools, targeting methods, and social media plugins for our website. The specific procedures involved and how your data is used for these purposes are explained in more detail below in section 3.4.
3.2 Initiation, execution and / or termination of a contract
3.2.1 Data processing upon contract conclusion
If you register on one of our websites and/or conclude an additional contract with us, we process the data required for the conclusion, execution, and/or termination of the contract with you. This includes:
- first name, last name
- billing and delivery address
- email address
- billing and payment data
- telephone number
- bank details and
- if applicable, date of birth.
The legal basis for this is Article 6 (1) (b) GDPR, meaning you provide us with your data based on the respective contractual relationship (e.g., management of your customer/user account, processing of a purchase contract) between you and us. Furthermore, we are required to check your data against personal sanctions lists/embargoes (in particular, financial sanctions against listed persons) in order to ensure that no economic resources or financial assets are made available to listed persons and to ensure compliance with foreign trade regulations (Article 6(1)(c) GDPR).
In addition, we are legally obliged under the Bürgerliches Gesetzbuch (German Civil Code, BGB) to send you an electronic order confirmation when you make a purchase via our websites, and therefore must process your email address for this purpose (Article 6(1)(c) GDPR).
Unless we use your data for advertising purposes (see 2.3. below), we store the data collected for contract processing for the duration of the contract and until the expiry of statutory or possible contractual warranty and guarantee rights. After this period, we retain the information required under commercial and tax law relating to the contractual relationship for the legally prescribed periods. During this period, the data is processed only in the event of an audit by the tax authorities.
The following data processing activities are also required to process a purchase contract via our websites/applications:
Your payment data is forwarded to payment service providers commissioned by us, who process the payment(s). Information on your delivery address is forwarded to logistics companies and shipping partners commissioned by us. To ensure that the delivery of goods is carried out according to your preferences, we may, where necessary, transmit your email address and, if applicable, your telephone number to the logistics company and/or shipping partner commissioned by us to handle the delivery. They may contact you in advance of delivery to coordinate details of the delivery. The respective data is transmitted solely for these purposes and is deleted after successful delivery.
3.2.2 Use of data for fraud prevention purposes
The data you provide as part of an order may be used to check whether an atypical order process exists (e.g., simultaneous ordering of a large number of goods to the same address using different customer accounts). This review fundamentally constitutes our legitimate interest. The legal basis for processing is art. 6 sec. 1 f) GDPR. Our legitimate interest arises from the possibility of avoiding attempts at fraud at our expense and thus preventing economic disadvantages for us.
In order to prevent cases of fraud, we also use the services of Risk.Ident GmbH, Am Sandtorkai 50, 20457 Hamburg, when operating our website.
Risk.Ident collects and processes data using cookies and other tracking technologies in order to identify the device used by the user and further data regarding the use of the website. No assignment to a specific user takes place in this context. If Risk.Ident collects IP addresses, they are immediately encrypted.
The data is stored by Risk.Ident in a database for the purpose of fraud prevention. This database also stores data on devices provided by us to Risk.Ident, where attempted or actual fraud has already occurred using those devices. No assignment to specific users takes place in this context either.
As part of the order process on our website, we obtain a risk assessment for the user’s device from the Risk.Ident database. This risk assessment regarding the likelihood of an attempted fraud takes into account, among other factors, whether the device has logged in via various service providers, whether the device shows frequently changing geo-references, how many transactions have been carried out via the device, and whether a proxy connection is being used.
The legal basis for processing the data for the purpose of fraud prevention is Article 6 (1) (f) GDPR.
3.2.3 Transfer of data to transport service providers
For the purpose of delivering ordered goods, we cooperate with logistics service providers/transport companies and/or shipping partners: The following data can be transmitted to these for the purpose of delivering the goods ordered or of notifying you: First name, last name, postal address, email address, telephone number (e.g. notification by the forwarding agent).
The legal basis for the processing is Article 6(1)(b) DSGVO (Datenschutz-Grundverordnung, General Data Protection Regulation).
3.2.4 Processors
We use processors within the scope of processing your data. A processor is a natural person or legal entity, public authority, agency or other body, who/which processes personal data on behalf of the controller. Processors do not use the data for their own purposes but merely process the data for the controller. Example: If you purchase an item from us, you transmit your email address to us, among other things, for the purpose of our sending you an order confirmation. Therefore, we are the controller for this data processing. Your email address is then transmitted to a service provider, for the purpose of sending an order confirmation. This service provider then sends you the order confirmation for the item purchased. For this purpose, the service provider processes your email address on our behalf.
3.2.5 Securing credit card payments / 3D-Secure
To secure the payment process regarding a credit card payment we use the 3D Secure procedure. As part of this process, certain data relating to your order are transmitted to the card-issuing bank via our contractor. This way, the authorized use of the credit card you are using can be verified. In addition to technically required data for the assignment of the verification (e.g., merchant and transaction ID), information about the purchaser as well as the recipient of the goods (if different from the purchaser) is also affected by this transmission. In this context, we process the first name, last name, and if applicable, the company name of these individuals. Additionally, we transmit the buyer’s email address. On the basis of this data, the card-issuing bank will check the authorization to use the credit card you have provided. To the extent that the card-issuing bank cannot sufficiently verify the authorized use of the credit card, the card-issuing bank may request an additional security feature (e.g. password/TAN), depending on the type of card (e.g. Visa, MasterCard and American Express). This must then be entered. As a result of the check, we receive the information about the success of the payment. We won´t receive any further data.
The legal basis for this data processing is Sec. 6 para 1 letter f GDPR. We are legitimately interested in this type of data processing and want to make payment transactions by credit card secure, user- and customer-friendly. Securing credit card payments is also in the legitimate interest of the card-issuing bank.
3.3 Data processing for advertising purposes
3.3.1 Postal advertising (including online advertising)
We generally have a legitimate interest in using your data, which we have collected for example in the context of entering into a contractual relationship with you, for marketing purposes (e.g., advertising by post, newsletters, and further online advertising). We process the following data for our own marketing purposes and for third-party marketing purposes: First name, last name, title, postal address, if necessary year of birth and/or information regarding your registration, your first order and, if applicable, your last order with us as well as information on previously sent newsletters.
Furthermore, we are entitled to store additional personal data, collected in compliance with the law, along with said data for our own marketing purposes and for third-party marketing purposes. For instance, this additional data can include categories of goods (e.g. “clothing”) that you purchased from us. The goal is to provide you with advertising based solely on your actual or assumed needs and not to inconvenience you with useless advertising.
The additional data stored is not transmitted to third parties. Manufactum also pseudonymises/anonymises your personal data collected for the purpose of using the pseudonymised/anonymised data for their own marketing purposes and third-party marketing purposes (advertisers).
The pseudonymised/anonymised data can also be used to show you online advertisements tailored to your needs, in which case the advertising can be controlled by third-party service providers and/or agencies. The legal basis for using personal data for marketing purposes is art. 6 sec. 1 f) GDPR. Our legitimate interest is in enabling us to provide you with advertising tailored to your needs and therefore, presenting our company to you in accordance with your personal preferences.
You may object to the use of your personal data for the aforementioned marketing purposes at any time, free of charge and with effect for the future, by contacting info@manufactum.dk.
Upon objecting, your data will be blocked from further data processing for the purpose of advertising. Please note, in some cases we may still temporarily send you advertisements after receiving your objection. This is due to the necessary lead time in the selection process and does not mean that we have not implemented your objection.
3.3.2 Newsletter and analysis of your usage behaviour
On our websites/applications as well as, where applicable, on third-party sites (e.g., Facebook), we offer you the opportunity to subscribe to our newsletters. A newsletter will only be sent to you after you have consented to receiving it by providing your e-mail address. The text of the consent, from which the scope of the consent to be given can be derived, is as follows:
"I would like to receive the newsletter from Manufactum GmbH and be informed by e-mail about new products in the range, offers, events, trends, advice topics as well as promotions and personal benefits offered by Manufactum. This consent can be revoked at any time with effect for the future by sending a corresponding notification to info@manufactum.dk or by using the unsubscribe option at the end of each newsletter. I have taken note of the privacy information.”
To ensure that no errors have occurred when entering your e-mail address, we use the double opt-in procedure (DOI procedure): After you have entered your email address in the registration field and given your consent to receiving our newsletters, we will send a confirmation link to the specified address. Your email address will only be added to our newsletter distribution list once you have clicked on this confirmation link. The legal basis for this data processing is Art. 6(1)(a) GDPR.
If you register for our newsletter via third-party sites (e.g. Facebook), the respective site operator will transmit to us the data you provided during registration (e.g. your email address). The legal basis for this data processing is Art. 6(1)(a) GDPR. Insofar as the website operator of the third-party website uses the information you provided in line with the subscription process for its own purposes, the website operator is responsible for that. For more detailed information on data processing by the site operator, please refer to their privacy policy. Additionally, for the purpose of documenting your consent, we store not only your email address, but also the time at which you granted us your consent as well as the text of your consent. The legal basis for this data processing is Art. 6(1)(f) GDPR.
Moreover, in connection with sending newsletters, we can also use the types of data defined in sec. 3.3.1.
Our newsletters include an image one pixel in size (web beacon), which the server retrieves when opening the newsletter. Retrieving this results in the collection of technical information such as information about your browser or system as well as your IP address and the time of access. This information is used to make technical improvements to our services. These statistical measures include determining whether the newsletters are opened, when they are opened and which links are clicked. This serves the purpose of determining the reading behaviours of our users and tailoring our contents to them or of delivering different contents based on the interests of our users.
The legal basis for this data processing is Art. 6(1)(f) GDPR.
If you do not wish us to process usage data relating to newsletters you receive from us, as described above, you can ensure that we do not receive the relevant information and thus exercise your right to object or withdraw consent – without prejudice to the explanations in Sections 5.3 and 5.4 – by taking the following measures:
- Information on the delivery of the newsletter:
Unsubscribing to the newsletter (refer to information below)
- Information about opening the newsletter:
Deactivating the downloading of images in your email client. The help function of your email client usually provides detailed information related to this topic.
- Information on clicking within the newsletter:
Avoid clicking images and links in a newsletter.
- Your surfing behaviour on our website after clicking an offer in a newsletter:
- Configure your browser so it will not store any cookies. You can obtain more detailed information in sec. 3.4.2. Please note that you may not be able to fully use the functions of our website if your browser does not accept cookies.
- Alternatively, you can object to the recording of your browsing behaviour here (external link).
- End device used including email client and operating system:
Deactivating the downloading of images in your email client as well as preventing images and links from being clicked on in a newsletter. Please note that even after taking these measures, we still receive information about your operating system when visiting our website.
Notice on the right of withdrawal
You may withdraw your consent at any time with effect for the future by notifying info@manufactum.dk or by using the unsubscribe option at the end of each newsletter.
3.3.3. Email advertising for similar goods and services
Manufactum may – even without your express consent – send you promotional content by email that includes goods or services similar to those you have previously purchased from Manufactum. You will be informed about the possibility of using your email address for this purpose and about your corresponding right of objection when you open a customer account at manufactum.de. The notice reads as follows:
“Manufactum GmbH (“Manufactum”) also uses your email address for product recommendations similar to your previous purchases from Manufactum.” You may object to this at any time at the end of each product recommendation email or by sending an email to info@manufactum.dk, without incurring any costs other than the transmission costs according to the basic rates.”
As already explained, at the end of every product recommendation email you will be given the opportunity to object, with effect for the future, to the further use of your email address for the aforementioned purpose (promotion of similar goods and services) by Manufactum. You may also object to the sending of product recommendation emails at any time by contacting info@manufactum.dk, without incurring any costs other than the transmission costs according to the basic rates.
The legal basis for this data processing as described is Section 7 para 3 German Act Against Unfair Competition (UWG) as well as Article 6 (1) (f) GDPR.
3.3.4 Competitions
If you register for prize draws organized by Manufactum, we will use the data you provide during the respective registration for the purpose of fulfilling the participation agreement, in particular to notify winners and, if applicable, for advertising our offers and/or offers from our prize draw partners. For detailed information please refer to the eligibility requirements for the respective contest. The legal basis for this data processing is Art. 6(1)(a) GDPR, Art. 6(1)(b) DSGVO, as well as Art. 6(1)(f) GDPR.
3.4 Online presence and website optimisation (using cookies) including consents
As the operator of the platform manufactum.dk, Manufactum collects data regarding user behaviour on the aforementioned platform (tracking data). This includes, among other things, information about which individual subpages (such as product detail pages) were accessed. For this purpose, Manufactum and/or partners of Manufactum may place cookies in the browser used by the respective user. The collection of tracking data is generally only permitted if you have previously given your consent (see Section 25 para. 1 sentence 1 German Telecommunications-Telemedia Data Protection Act (TDDDG)). You can provide such consent by clicking the “OK” button in the cookie banner displayed on manufactum.dk. However, consent is not needed for the processing of tracking data that is required for the provision of the manufactum.dk website (see Section 25 para. 2 no. 2 TDDDG). This includes, for example, setting cookies for the purpose of displaying the shopping cart. Manufactum can use information about your usage behaviour, among other things, to display offers that may be of interest to you on manufactum.dk or to advertise to you with personalised content (e.g. retargeting) on other websites. If personal data about your usage behaviour on manufactum.dk can also be used by other providers, e.g. for the purpose of “enriching their own information”, such use will only occur if you have previously given your consent. In these cases, the further processing of data collected on manufactum.dk is generally carried out under the sole responsibility of the respective providers. As part of this further processing, providers may transfer the data to the USA. The European Court of Justice has ruled that the USA is a country with an insufficient level of data protection. In this context, there is a particular risk that your data may be processed by American institutions / authorities for control and monitoring purposes, without you having sufficient legal remedy against this. Tracking data that is collected and stored by Manufactum itself is processed by Manufactum exclusively in pseudonymised form. This prevents the data from being directly linked to your person. If you wish to delete individual cookies set in your browser or want to find out which service providers / vendors have placed cookies in your browser, you can do so via a 'preference manager.' Such a manager is, for example, accessible at www.youronlinechoices.com. You also have the option to configure your browser so that it blocks the setting of cookies or only allows the setting of certain types of cookies. You can find details on the option of changing the settings of common browser types (among others Google-Chrome, Firefox) in sec. 3.4.2. (Options for intervention / browser settings) of this privacy notice.
3.4.1 Cookies – general information and requirement for consent
Cookies and pixels are used on this website. Cookies are small text files automatically generated by your browser and saved to your end device (laptop, tablet, smartphone or the like). In each case, information related to the specific end device used is saved to the cookie. However, this does not mean it provides us with direct knowledge concerning your identity. Some of the cookies we use are deleted at the end of the browser session (so-called session cookies). For instance, these allow us to show you your basket on different pages, which on the other hand shows you how many items are currently in your cart and what the current purchase value of the cart is. Other cookies remain on your computer and allow us to recognise your computer the next time you visit our website (so-called permanent or persistent cookies). In particular, these cookies serve, among other things, to make our offering more attractive for you. Thanks to these files, it is possible, for example, for you to see information on the manufactum.dk website that is specifically tailored to your interests.
According to legal requirements, the storage of information on end devices (desktops, mobile phones, tablets, etc.)—for example, by setting cookies—as well as the retrieval of information from end devices (tracking) is generally only permitted if you have given your prior consent. The legal basis for this is Section 25 para 1 sentence 1 TDDDG. However, consent does not need to be obtained if such storage/retrieval is necessary for the provision of the website's offering. The legal basis for this is Section 25 para 2 no 2 TDDDG. Necessity may arise, for example, in order to ensure the following functionalities or achieve the following purposes:
- Provision of individual "features" (display of the shopping basket, display of the wish list, enabling and maintaining log-in, integration of payment service providers, etc.).
- Ensuring system security / recognising and preventing fraud
- Checking the functionality of the service
- Carrying out billing processes (e.g., billing of partners)
- Compliance with legal requirements
- (including documentation of the granting or withdrawal of tracking opt-ins)
- General analysis of reach
With respect to data processing required for the operation of the website, you do not have a right to object.
You may use the manufactum.dk website without any data being retrieved from or stored on your device for purposes that are not necessary for providing the manufactum.dk website. For this reason, only basic tracking is activated when using the manufactum.dk website, unless you have given further consent.
The pixels mentioned above are pixel-sized images that are embedded in the HTML code of our web pages. These enable - similar to cookies - collecting access to our website and information in connection with the specifically used end device. These pixels are also only used - within the framework described below - if you have previously given your consent.
3.4.2 Options for intervention / browser settings
Of course, you can configure your browser so that it does not store our cookies on your device. The help function in the menu bar of most web browsers explains how you can prevent your browser from accepting new cookies, how to have your browser notify you when you receive a new cookie, or how to delete all cookies you have already received and block them for the future.
In Microsoft Edge:
- Select the menu (three dots in the top right) and then select “Settings”.
- Click on the “Privacy, search, and services” tab. You can now adjust the security settings for the Internet zone. Here you can specify whether and which cookies should be accepted or rejected. In addition, you can choose to completely prevent tracking or select different levels of tracking prevention. Furthermore, you can delete the cookies and browser data that have already been set here.
- If you select “Cookies and site permissions” in the settings, you can also manage how cookies and website data are handled.
In Firefox:
- Open the hamburger menu in the top right and select “Settings”.
- Click on “Privacy & Security”.
- Now, in the “Cookies and Site Data” section, select your preferred settings or the setting to delete all cookies and site data when the browser is closed.
- Additionally, in the “Enhanced Tracking Protection” section, you can choose between the settings “Standard”, “Strict”, and “Custom”, each of which includes different cookie settings. You can also select “Tell websites not to sell or share my data” under “Website Privacy Preferences”.
In Google Chrome:
- Click on the three dots in the browser toolbar and then select “Settings”.
- Click on “Privacy and security”.
- You can find various functions in this tab, for example:
- under “Delete browser data” you can delete cookies that have been placed
- under “Third-party cookies” you can implement specific settings for third-party cookies, such as blocking them by default,
- under “Ad privacy” you can adjust settings for advertisements suggested by websites (e.g. blocking them).
If you wish to delete individual cookies set in your browser or find out which service providers or vendors have set cookies in your browser, you can also do this via a "preference manager." Such a tool is, for example, available at https://www.youronlinechoices.com.
If you use apps in addition to a browser, your device (smartphone, tablet, etc.) offers a function that allows you to control tracking by apps. For example, you can deactivate the transmission of tracking data by
- deactivating the setting “Allow apps to request to track” on your iOS device,
- or enabling the setting “Opt out of Ads Personalization” on your Android device.
To find out more about how these opt-out functions work, please consult your device settings.
3.4.3 Consent to the use of individual online services / the collection of tracking data
As already explained under section 3.4.1 of this privacy notice, Manufactum collects and processes tracking data partly on the basis of consent. You provide this consent by clicking the “Ok” button displayed in a banner on the website manufactum.dk, which links to these consent texts. By clicking the “OK” button, you give your consent for Manufactum to store data on your device (e.g. by setting cookies) or to retrieve data from your device. The data thus collected (tracking data) is further processed, on the one hand, for purposes in which Manufactum has a legitimate interest and your interest in preventing further processing does not override the legitimate interests of Manufactum (balancing of interests). Detailed explanations of this further processing can be found in section 3.4.4 of this privacy policy. In addition, by clicking the "OK" button, you give your consent to the use of certain advertising functionalities by third-party providers, the use of which itself requires consent. The data processing activities carried out in connection with these advertising functionalities are described below (sections 3.4.3.1 to 3.4.3.6 of this privacy policy).
All data processing activities covered by the consent you provide by clicking the "OK" button serve the same purpose, namely "advertising."
3.4.3.1 Onsite targeting
With the help of cookies, data to optimize product recommendations is collected and analysed on this website. This data includes e.g. information about which products you viewed on our website. The data is only collected and analysed in a pseudonymised manner and does not allow us to identify you. In particular, this data is not merged with your personal data. This data allows us to show you offers tailored to your specific interests based on your past user behaviour.
The legal basis for this processing is Art. 6(1)(a) GDPR (consent).
3.4.3.2 Consent for Meta retargeting (Website Custom Audience)
A pixel from Meta Platforms Ireland Limited (Website Custom Audience Pixel) is integrated into this website. Through this pixel, information regarding the use of this website (e.g. information about viewed articles) is collected jointly by Manufactum (GmbH) and Meta Platforms Ireland Limited under joint responsibility and transmitted to Meta Platforms Ireland Limited.
In addition, we share information with Meta regarding your recent orders (conversions). Furthermore, we transmit the email address stored in your customer account as a hash value to Meta, provided that we recognise you while you are logged in and you have given your consent to this data transfer via the banner solution used on this website/app. The hash value of the email address is used by Meta exclusively to recognise website visitors in the context of delivering personalised advertisements. The same applies with regard to the transfer/use of your IP address and your user agent.
This information can be associated with you by Meta Platforms Ireland Limited with the help of further information that Meta Platforms Ireland Limited has stored about you, for example, due to your ownership of an account on the social network Facebook. Based on the information collected via the pixel, interest-based advertisements for our offers may be displayed to you in your Facebook account (retargeting). The information collected via the pixel may also be aggregated by Meta Platforms Ireland Limited, and the aggregated information may be used by Meta Platforms Ireland Limited for its own advertising purposes and for the advertising purposes of third parties. For example, Meta Platforms Ireland Limited may infer certain interests from your browsing behaviour on this website and use this information to promote third-party offers. Meta Platforms Ireland Limited may also combine the information collected via the pixel with other information that Meta Platforms Ireland Limited has collected about you from other websites and/or in connection with the use of the social network 'Facebook', so that Meta Platforms Ireland Limited may store a profile about you. This profile may be used for advertising purposes. It is also possible that Meta Platforms Ireland Limited uses the data to display advertising to you or to other individuals who have similar profiles. Meta Platforms Ireland Limited is solely responsible for the permanent storage and further processing of the tracking data collected via the Website Custom Audience Pixel used on this website. In this context, Meta Platforms Ireland Limited, as the sole controller under data protection law, may store data about you in the USA. The European Court of Justice has determined with regard to the USA that it is a country with an insufficient level of data protection. In this context, there is in particular a risk that your data may be processed by American institutions or authorities for control and surveillance purposes without providing you with sufficient legal remedies. The legal basis for this data processing is Art. 6(1)(a) GDPR (consent).
You can find more detailed information on data protection at Meta Platforms Ireland Limited here: https://www.facebook.com/policy.php. Here you will also find the possibility to exercise your data subject rights (e.g. the right to erasure) vis-à-vis Meta Platforms Ireland Limited. You can withdraw your consent to the transfer of data to Meta Platforms Ireland Limited through the use of the pixel on this website here (external link) or refuse to grant consent to the use of Meta Retargeting.
3.4.3.3 Consent for Pinterest retargeting (Pinterest tag)
A Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) pixel (Pinterest tag) (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland). Through this pixel, information about the use of this website (e.g. information about viewed articles) is collected under joint responsibility by Pinterest Europe Limited and Manufactum and is transmitted to Pinterest Europe Limited. In addition, we share information with Pinterest Europe Limited regarding your recent orders (conversions). We also transmit the email address stored in your customer account to Pinterest Europe Limited as a hash value, provided we recognise you while logged in and you have given your consent for this data transfer via the banner solution implemented on this website/app. The hash value of the email address is used by Pinterest Europe Limited exclusively for the purpose of recognising website visitors in the context of serving personalised advertisements. The same applies with regard to the transfer/use of your IP address and your user agent. Further processing of the data transmitted to Pinterest Europe Limited is carried out under the sole data protection responsibility of Pinterest Europe Limited. This data transmitted to Pinterest Europe Limited can be allocated to you personally with the help of additional data, which Pinterest Europe Limited has e.g. stored based on your having an account on the social network “Pinterest”. Based on the data collected by the pixel, you can be shown interest-related pop-up ads in your Pinterest account that pertain to our offers (retargeting). Furthermore, the data collected by the pixel can be aggregated by Pinterest Europe Limited and the aggregated data can be used by Pinterest Europe Limited for its own advertising purposes as well as for third-party advertising purposes. For instance, Pinterest Europe Limited can deduce certain interests from your surfing habits on this website and can also use this data to advertise offers from third parties. Pinterest Europe Limited may also combine the information collected via the pixel with other information that Pinterest Europe Limited has collected about you from other websites and/or in connection with your use of the social network 'Pinterest,' so that a profile about you may be stored at Pinterest Europe Limited. It is also possible that Pinterest Europe Limited uses the data to display advertising to you or other persons with similar profiles. This profile may be used for advertising purposes. Insofar as Pinterest Europe Limited processes your data as the sole data controller under data protection law, there is a possibility that your data will be transferred by Pinterest Europe Limited to the USA. The Court of Justice of the European Union has determined that, with regard to the USA, it is a country with an insufficient level of data protection. In this context, there is in particular the risk that your data may be processed by American institutions/authorities for control and surveillance purposes, without you having sufficient legal remedies available against this. The legal basis for this data processing is Article 6(1)(a) of the GDPR (consent).
You can find more detailed information on data protection at Pinterest Europe Limited here: https://policy.pinterest.com/en/privacy-policy Here you can also exercise your data subject rights (e.g. the right to erasure) with regard to the data that Pinterest Europe Limited processes about you as a data controller. You can withdraw your consent for the use of Pinterest Retargeting here (external link) or refuse to grant consent for the use of Pinterest Retargeting.
3.4.3.4 Consent for Google Analytics
For the purpose of designing manufactum.dk to meet user needs and for its ongoing optimisation, Manufactum also uses Google Analytics on the basis of consent. Google Analytics is a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). Google Analytics uses, among other things, so-called “cookies” (text files) and similar technologies, which are stored on your device and enable an analysis of your use of the website. This information is used to evaluate your use of the website, to compile reports on website activities, and to optimize the delivery of advertising. After the data has been transmitted by Manufactum to Google Ireland Limited, the processing of this data is carried out solely by Google as the sole data controller under data protection law. In this context, Google Ireland Limited, as the sole data controller under data protection law, may store data about you in the USA. The European Court of Justice has ruled that the USA is a country with an insufficient level of data protection. In particular, there is a risk that your data will be processed by American institutions/authorities for control and monitoring purposes without you having an adequate legal remedy. The legal basis for this data processing is Article 6(1)(a) of the GDPR (consent). Further information about Google Analytics as well as Google’s privacy policy can be found here and here. You may withdraw your consent to the use of Google Analytics here.
3.4.3.5 Consent for Google Remarketing
Our platform uses the service Google Remarketing. Google Remarketing is an online advertising program provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”). In doing so, we use the remarketing function within the Google Ads service. With the remarketing function, we can present you with interest-based advertisements on other websites/apps within the Google advertising network. For this purpose, your browsing behaviour on our website is analysed, e.g. which offers you have viewed (tracking data). This enables us to display personalized advertisements to you even after your visit to our website - directly on the Google online search engine itself, i.e., "Google Ads", and on other websites / apps even after you have visited our website. This involves Google storing a cookie in your browser when you visit Google services or websites in the Google advertising network. This cookie is used to record your visits. The cookie is used to uniquely identify your web browser and not to identify you personally. In addition, we share information with Google regarding your recent orders (conversions).
Furthermore, we transmit the email address stored in your customer account to Google as a hash value, provided that we recognise you as logged in and you have given your consent to this data transmission via the banner solution used on this website/app. The hash value of the email address is used by Google exclusively for the purpose of recognising website visitors in the context of displaying personalised advertisements.
It is possible that Google may use the data collected via the manufactum.dk website about your usage behavior for its own purposes or for the purposes of other Google customers (e.g., for the display of personalized advertisements from third parties). Such further processing of the data as well as the processing of the data after its transmission by Manufactum to Google is carried out by Google Ireland Limited as the sole controller under data protection law. In this context, Google Ireland Limited, as the sole controller under data protection law, may also store data about you in the USA. The European Court of Justice has ruled that the USA is a country with an insufficient level of data protection. In particular, there is a risk that your data will be processed by American institutions/authorities for control and monitoring purposes without you having an adequate legal remedy. The legal basis for this data processing is Article 6(1)(a) GDPR (consent).
You can find more detailed information about Google Remarketing and Google’s privacy policy here and here. Here you can also assert your data subject rights (e.g., right to erasure) regarding the data processed by Google as the controller under data protection law. You can revoke your consent for the use of Google Remarketing here .
3.4.3.6 Revocation of all consents
You may withdraw all consents you have given for the data processing described above (Section 3.4.3.1 to Section 3.4.3.5) here in full.
3.4.4 Further processing of tracking data for legitimate interests
Manufactum is entitled to further process tracking data collected following the granting of consent on the basis of legitimate interests. This further processing is based on the legal basis set out in Art. 6(1) lit. f) GDPR (balancing of interests). If Manufactum further processes tracking data on the basis of Art. 6 (1) lit. f) GDPR, this will be done exclusively for purposes in which Manufactum has a legitimate interest. Such legitimate interests include, among others, the processing of tracking data for the purpose of delivering personalised advertising on third-party websites as well as making product suggestions on manufactum.dk. Manufactum does not process any data in connection with this further processing of tracking data that is classified by law in Art. 9 GDPR as particularly sensitive (e.g. health data). Furthermore, Manufactum does not use the tracking data to generate analysis results that could be assigned to the areas particularly protected by Art. 9 GDPR. Nor does Manufactum make any automated decisions based on the tracking data that would have legal effects for you as a user of the manufactum.dk website or affect you in a similarly significant way (e.g. individualised price adjustments based on your usage behaviour). In addition, depending on the scope of the tracking data and the risks arising from the processing of tracking data for your rights to be protected, Manufactum subjects the tracking data to pseudonymisation, preventing the data from being linked to your person.
3.4.4.1 Manufactum internal tracking
Manufactum has developed its own web tracking technology or uses external tracking technologies offered under a data processing agreement. Manufactum processes the data about your user behaviour on the manufactum.dk/Manufactum app website (tracking data) collected through the use of these technologies – on the basis of your consent – for various purposes. These purposes, for which Manufactum pursues legitimate interests, include, among others: managing product recommendations on manufactum.dk/Manufactum app/newsletter; analysing the functionality of the manufactum.dk website/Manufactum app; improving search results on manufactum.dk; identifying potential for improvement or optimising campaigns.
The data collected via Manufactum’s own web tracking technology is processed exclusively in a pseudonymized form or using a pseudonym. This means that it is not possible to trace the data directly back to your person without using separately stored information.
The legal basis for this further processing of data is Article 6(1)(f) GDPR (legitimate interest). You may object to the collection and further processing of data by Manufactum here. Your objection will be implemented by Manufactum in such a way that it will also be forwarded to service providers who are used for the delivery of individualized advertising on third-party sites based on the data collected by the web tracking developed by Manufactum. Furthermore, your objection will result in these services no longer collecting data for the stated purposes about the device you used for submitting the objection on manufactum.dk.
3.4.5 Objection / opt-out option
In addition to the deactivation methods already described, you can generally prevent the use of the technologies explained above by adjusting the cookie settings in your browser. You also have the option to deactivate preference-based advertising using the preference manager available here (external link).
3.5 Customer account / User account
3.5.1 General information about the customer account
To provide you with the highest possible level of convenience, we offer you the option to permanently store your personal data in a password-protected customer account / user account.
Creating a customer account is basically voluntary. When creating a customer account, the data collected in this respect is processed based on art. 6 sec. 1 b) GDPR. After creating a customer account you do not need to re-enter your data. You can view and change the personal data saved in your customer account at any time.
Creating a customer account is only required for performance of contract when placing an order through our website/application.
You can delete your customer account at any time. To do so, please contact us or our data security officer. Please refer to sec. 1 and sec. 2 for the respective contact information. However, please note if you have already purchased from us, this will not delete the data shown in the customer account. Your data is deleted after the expiration of the retention periods under commercial and tax law to which we are subject. The legal basis for this further data processing is Art. 6(1)(c) GDPR as well as Art. 6(1)(f) GDPR, whereby our legitimate interest lies in retaining the data for any legitimate retention reasons that may exist.
3.5.2 Protection of the customer account
To set up a customer account, you must specify a password of your own choosing. Together with your email address, this password will grant you access to your customer account. However, your data can only be protected effectively if keep your access data in a safe place and protect it against unauthorized third-party access. Users often use the same password for different services. This should be strictly avoided. Furthermore, there is the phenomena that third parties try obtaining log-in data and other information (e.g. credit card information) without authorization using so-called “phishing mails”. Please check requests for their authenticity that want you to specify personal data, particularly if these requests are sent via email. We can inform you if significant changes are made to your customer account (e.g. change in postal address or email address), so that you can check whether these changes are legitimate or have been made by an unauthorized third party. Please also observe that you will automatically remain logged in after leaving our website unless you log out of your account.
Please observe all information below in connection with protecting your data:
The following basically applies: Protect your customer account and your computer, laptop or mobile device using secure passwords and PIN codes that only you know! Furthermore, always remember to log off our website after every online purchase.
Make sure that you only use your passwords for one account! Never use just one password for different suppliers or portals. Check whether the password you selected for our website may also be in use for other websites. If this is the case, we strongly advise you change all passwords immediately.
Do not write down the passwords in a place freely accessible to others. Here too, ensure that only you have access to your passwords.
How to create a secure password!
You should choose passwords that cannot be easily guessed, i.e. no common everyday words, your own name or the name of relatives for instance. To make a password even more secure, it is recommended to use a combination of upper and lower case letters, numbers and special characters.
Is there anything else I need to observe?
If you ever use a publicly accessible computer, always ensure that you log out after visiting our website.
3.5.3 Spoofing, spam and phishing warning
Unfortunately, in this type of scam, Manufactum can also be misused as the purported sender. Specifically, this means that consumers may receive fake emails appearing to come from Manufactum. These emails often even comply with the sender’s brand layout and under circumstances, it can be extremely difficult to distinguish these from real emails from Manufactum.
These cybercriminals or hackers want to exploit the position of trust between us and our customers and in doing so, steal sensitive data (e.g. log-in, customer data, payment information) or install malware (such as viruses or Trojans) on your computer or smartphone.
The creation and sending of these emails is not carried out by Manufactum, even if our name should be used as the sender. Unfortunately, we do not have any influence on the sending of these illegal emails.
How to properly deal with spam, phishing and spoof emails properly:
- We recommend you immediately delete suspicious emails.
- Never open links or attachments included in suspicious emails and do not reveal any personal data.
- However, if you accidentally clicked on links in the email, immediately change your Manufactum password in My Account. Furthermore, we recommend you scan your computer for viruses.
- In the event that the email contains unusual or suspicious information regarding orders or your customer information, log-in under My Account. There, you can find a list of all orders your actually placed and you can check the order status and the respective invoice numbers. To do so, enter the address www.manufactum.dk manually in your browser’s address bar. This prevents you from being led to fraudulent websites when using the link in the email.
Our tip and service for you: If you are ever uncertain, please send us an email at: info@manufactum.dk.
3.6 Contact
You have the option to contact us in several ways. Via email, telephone, using the contact form, or by post. If you contact us, we use the personal data you voluntarily provide us with in this respect for the sole purpose of contacting you and processing your inquiry.
The legal basis for this data processing is art. 6 sec. 1 a), art. 6 sec. 1 b), art. 6 sec. 1 c) GDPR and art. 6 sec. 1 f) GDPR. In cases where data processing is based on Article 6(1)(f) GDPR, our legitimate interest required for this purpose lies in responding to your inquiry in order to present our company in a positive light and achieve a high level of customer and prospect satisfaction.
3.7 Applications
If you decide to apply for a position advertised by us in the 'Job Offers' section by post or email, we will process your personal master data (e.g. salutation and name), your contact details (e.g. email address, telephone number), your address data, as well as your application data (e.g. cover letter, CV, certificates) in order to decide on the establishment of an employment relationship as well as, if applicable, for the initiation, execution, and termination of such a relationship. We will only process data beyond the above types of data if and where suitable, to establish your qualification for the position. The legal basis for this is art. 88 GDPR in conjunction with § 26 sec. 1 sentence 1 German Data Protection Act (BDSG).
When submitting your application by email (preferably in PDF format), please ensure it is encrypted adequately, as data transmission by email is not secure and can therefore be intercepted by third parties. Please also note the maximum file size of 7MB.
If you send us application documents of a third party, for example because you are acting as a recruitment consultant, you are required to comply with all data protection requirements in this regard. For details, please refer to section 3.8 below.
3.8 Origin of the data
As a rule, we collect personal data about you only from you directly. In the case of exceptions where this is not the case, we will notify you separately. However, we may also receive data from another person, namely the person entering it in the respective areas on our website (e.g. creating an account, using the contact form).
If you transmit personal data concerning a third party to us through our website, you are obligated to comply with all the requirements under data protection laws, particularly under art. 5 to 9 as well as 12 GDPR. Otherwise, we have no intention of collecting the specified data and reserve the right to take legal action against you.
4 Recipients inside and outside the European Union
Your personal data may, under certain circumstances, also be disclosed to specific recipients. In the process, your data, without prejudice to other information related to recipients in this Privacy Policy, can be transmitted to the following bodies:
- Public authorities to which data must be transmitted by virtue of statutory provisions (e.g. fiscal and supervisory authorities)
- Internal departments involved in carrying out tasks (e.g. Sales, IT, IT Security)
- Processors (e.g. IT service providers) (also refer to sec. 3.2.4)
- Shipping partners (e.g. forwarding agents)
- If applicable, partners we use to display advertisements (e.g. Facebook, Pinterest - also refer to sec. 3.4.3.2 and 3.4.3.3).
- Our data protection officer
Except for processing activities where we inform you in this privacy notice about the possibility of transferring data to recipients located outside the EU, we do not transfer your data to recipients located outside the European Union or the European Economic Area. Such data transfers are carried out on the basis of the Standard Contractual Clauses (SCC) issued by the European Commission.
5 Your rights
5.1 Overview
You have data subject rights in connection with us processing your personal data. For example, you have the right to demand information regarding your personal data that we store. You also have the right to withdraw consents given us and to object to individual types of data processing. Furthermore, you have the right to the rectification of incorrect data and can request us to transmit specific data to you in a common electronic format. You also have the right to request we erase your personal data stored by us. In this regard, please observe that we may still be legally obligated to continue to store the data despite your assertion of your right to erasure. Additionally, in certain circumstances, we may have an interest in retaining your data that outweighs your interest in its deletion (for example, if there are still outstanding claims against you).
5.2 Your rights in detail
The rights set out in section 5, which you may exercise against us, can be asserted either directly with us or with our Data Protection Officer. The relevant contact details can be found in section 1 and section 2.
In addition to the right to revoke any consent you have given us, you are entitled to the following additional rights, provided the respective legal requirements are met:
- the right of access to your personal data stored by us (Art. 15 GDPR); in particular, you may request information regarding the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, and the origin of your data, if not collected directly from you;
- the right to rectification of inaccurate data or completion of incomplete data (Art. 16 GDPR);
- the right to erasure of your data stored by us (Art. 17 GDPR), provided there are no statutory or contractual retention periods or other legal obligations or rights that require us to continue storing the data;
- the right to restriction of processing of your data (Art. 18 GDPR), where the accuracy of the data is contested by you, the processing is unlawful but you oppose the erasure, we no longer need the data but you require it for the establishment, exercise, or defence of legal claims, or you have objected to processing pursuant to Art. 21 GDPR;
- the right to data portability pursuant to Art. 20 GDPR, i.e., the right to have selected data stored about you provided to you in a commonly used, machine-readable format or to request the transfer of such data to another controller;
- the right to lodge a complaint with a supervisory authority. As a rule, you may contact the supervisory authority at your usual place of residence or work or the location of our company headquarters for this purpose.
5.3 Right of objection
You have the right to object to data processing on grounds relating to your particular situation subject to the requirements of art. 21 sec. 1 GDPR.
The preceding general right to object applies to all processing purposes specified in this Privacy Policy on the basis of art. 6 sec. 1 f) GDPR. Unlike the specific right to object to data processing for advertising purposes, we are only obliged under the GDPR to implement such a general objection if you provide us with overriding reasons for doing so (e.g. a potential risk to life or health).
5.4 Right of withdrawal
If we process data on the basis of consent you have given, you have the right to withdraw this consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out on the basis of the consent before its withdrawal.
6 Duration of storage
The duration of the storage of data collected about you depends on the purpose for which we process the data. Data will be stored for as long as it is necessary to achieve the intended purpose. If we are legally obliged (e.g. due to tax regulations) to retain certain categories of data for a specific period, the continued storage of the data after it is no longer required for the original purpose will be solely for the purpose of meeting the legal obligation. In such cases, access to the data will be restricted.
7 Automated decision-making, including profiling (Art. 22 GDPR)
The personal data you provide will not be used for automated decision-making that produces legal effects concerning you or similarly significantly affects you.
However, your processed personal data will be used to provide you with personal recommendations on our website and in the newsletter using pseudonymised usage profiles. The legal basis for the creation of profiles and the usage thereof for the purpose of individualization is art. 6 sec. 1 lit. f GDPR (legitimate interest); sending the newsletter itself is on the legal basis in art. 6 sec. 1 lit. a GDPR (consent). Our legitimate interest in this context is to recommend suitable products to you, thereby promoting our sales and presenting our company more favorably in the market.
8 No obligation to provide your data
You are not obliged to provide us with your data. However, we may require your data for performance of contract, e.g. if you wish to purchase one or multiple products from our website. Without the required personal data outlined in this Privacy Policy, which you will be prompted to provide, we may not be able to enter into the contract with you or execute a previously concluded contract.
Moreover, should you use e.g. technical measures to prevent us from receiving data required to use our website (in particular, refer to sec. 3.4), you may not be able to use our website or use it to its full extent.
In other cases in which you do not provide us with the data required (e.g. in line with establishing contact or participating in a contest), we will also not be able to provide you with the respective service.