Straight-leg jeans in a classic 5-pocket style. The jeans fasten with a button placket and button. The washed-out denim features a distinct “ Used ” look. A small amount of spandex enhances comfort and helps the jeans retain their shape. The denim used is neither recycled nor made from certified organic cotton. Rather, it is so-called “dead stock” denim—previously unused inventory—which is also very resource-efficient.

Mud Jeans is a fashion label founded in 2013 and based near Amsterdam. Its founder is Bert van Son, who had already gained 30 years of experience in the fashion industry. While working, he came up with the idea of not just sticking to certified organic cotton, but also taking several other aspects into account. This starts with water consumption. It takes less than ten percent of the industry standard of 7,000 liters to produce a pair of Mud Jeans. And thanks to innovative water recycling systems and special washing techniques, the water used for Mud Jeans is actually cleaner afterward than it was before. Mud Jeans are bleached using only oxygen, without the use of harmful chemicals. Furthermore, the use of recycled cotton puts the concept of a circular economy into practice. Mud Jeans has developed a take-back system for old jeans, which are separated into fibers in Spain and processed into new denim fabric together with GOTS-certified organic cotton. Accordingly, Mud Jeans is also a member of the Dutch Circle Economy Foundation.

The garment may rub off onto light-coloured materials such as other garments, furniture and upholstery fabrics.