The light and airy fabric of this casual shirt is made from pure linen. Typical of the material, it has a distinctive, slightly irregular texture, a beautiful melange effect and the typical linen crease. It is pre-washed, giving it a soft feel. The shirt has a narrow Kent collar and double-buttoned cuffs. A built-in extra width under the shoulder yoke makes it more comfortable to wear.

Long ago, dockworkers in Genoa wore work clothes made of a strong cotton fabric dyed with indigo. Since Genoa belonged to France at the time, this went by the French name "Bleu de Gênes", which in English-speaking countries became "Blue Jeans". Against the backdrop of this history, the Blue de Gênes label was launched in Kolding, Denmark, in 2010. But Ole Madsen, the mastermind behind it, has long since gone beyond jeans. He manufactures authentic clothing from selected materials, whose timeless design literally endures the years. Production takes place almost exclusively in Europe, with Blue de Gênes working with small, family-run businesses that are each specialists in their field. Thus, the jeans come from northern Italy, some pants from Turkey and the shirts from Portugal.

Staining of light-coloured clothing, furniture and other objects is possible.