This figure-hugging shirt in the best double rib fabric is a great companion on summery days, as the ribs make the knitted fabric feel pleasantly airy against the skin, absorb a lot of moisture and quickly release it to the outside again. Thanks to the generous rows of stitches, double rib also has a high degree of elasticity and therefore fits the body perfectly without constricting. Knowledge Cotton Apparel makes the ribbed shirt from skin-friendly, organically grown cotton and a little elastane for more shape retention and a good fit.

The owl in the logo of the Danish label Knowledge Cotton Apparel stands for wisdom and knowledge, two elements that are key to the company's history and brand philosophy. Back in 1969, Jørgen Mørup and his father founded a small textile company in the Danish town of Herning and already started to focus on the subject of sustainability. At the end of the 1980s, the two began making their garments from ecologically produced cotton, becoming Denmark's green pioneers, as it were. The next logical step in 2008 was the foundation of Knowledge Cotton Apparel, this time with son respectively grandson Mads as part of the team, a label that unites the company's heritage with a contemporary, sustainable corporate strategy. Today, Knowledge Cotton Apparel stands for casual, sporty menswear, usually made from GOTS-certified organic cotton or "Happy Sheep Wool". The label also works with recycled PET bottles, which it shreds, melts down and spins into yarn to make a durable, water-repellent fabric for jackets.